My Story
Hi, I'm Charlotte, and I'm the heart behind Aroha Pride Co. Like many of us in the LGBTQ+ community, I've always believed we deserve products that celebrate our identities and make us feel seen - not just during Pride Month, but every single day.
Growing up in New Zealand, I often struggled to find accessories and everyday items that celebrated my identity and the beautiful diversity of our rainbow community. I wanted something more than just seasonal pride merchandise - I wanted products that would help me and others live boldly and authentically, 365 days a year.
That's why I created Aroha Pride Co. in 2024, right here in Auckland. Aroha perfectly represents our values of embracing authenticity and supporting each other in our rainbow whānau.
What We Stand For
Be Bold. Be You. Be Proud.
isn't just our tagline - it's our promise to you and our entire rainbow whānau. We believe that everyone deserves access to products that celebrate their identity, spark joy, and create visibility for all the beautiful ways we love and live.
From our rainbow family to yours, we carefully select each product with intention and care, understanding what it means to find belonging in a world that doesn't always celebrate our differences.
Our Promise
As a small, 100% Kiwi-owned business, we're committed to:
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Authentic representation across the full spectrum of LGBTQ+ identities
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Personal service - when you contact us, you're talking to real people who genuinely care
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Community support - every purchase helps strengthen our rainbow community across Aotearoa
We're not just selling accessories - we're creating a movement where everyone can express themselves authentically, find their tribe, and know they're supported every step of the way.
From Our Family to Yours
Whether you're shopping for yourself, a friend, or wanting to show your support, we're here to help you find something special. We pride ourselves on friendly, personal service because we know that behind every order is a real person with their own unique story.
Ready to shine a little brighter? We can't wait to be part of your journey.
With aroha,
Charlotte